Celebrating 120 Years for Shaws
We're celebrating 120 years of designing, crafting and distributing the world's finest fireclay sinks from our Darwen factory!
Employing 95 people and defined globally by our authentic British heritage, we've marked this monumental achievement by unveiling a new, updated brand identity to best reflect our history, age and values.
This year is a significant milestone for Shaws of Darwen, as we're not only celebrating our 120th birthday but also marking the beginning of a new chapter in our story. We are deeply proud of our history and careful consideration has been given to bring the branding up to date, whilst retaining our long established identity.
David Dare - Owner and CEO
The brand refresh follows extensive market research to understand the brand perception in both the UK and abroad.
David continued: "As a business, we continue to flourish and our aim is to remain relevant in ever-changing markets, whilst maintaining our founding principles of quality, integrity and reliability.
"We will continue to deliver timeless pieces, which are built to last a lifetime. However, being old doesn't mean you have to be old fashioned and our new brand identity truly defines the essence of Shaws of Darwen."
Kevin Guy is a Master Craftsman at the Darwen factory, responsible for getting the sinks ready to be glazed using his hands and tools to ensure each one is perfect, but has worked in nearly every role at Shaws over the past 30 years. His family has a very special connection with the company.
Kevin commented: "There has been a Guy or a Johnson (my mother's family) employed at Shaws since it began 120 years ago. The Johnson's helped set the factory up by building a road to it. Everyone in my family has worked here - great grandparents, grandparents, mum, dad, brother, nephews, now it's my son, his stepbrothers and also me.
Drawing inspiration from the original logo design, created in 1897, our new logo is instantly recognizable and will serve to operate as a mark of quality, across all of the Shaws of Darwen product ranges.