Bathroom collection wows visitors to the London Design Fair

Bathroom collection wows visitors to the London Design Fair


For nine days every September, the London Design Festival turns the capital into a theatre of design. Exhibitions and installations can be found all over London, showcasing everything from grand architecture to artisan jewellery. In the East End, long considered one of the city’s creative hubs, the London Design Fair takes place in an old brewery. In this industrial space, the Fair brings together designers from all over the world. It’s regarded as one of the major events of the festival.

Since Shaws launched its bathroom collection at the beginning of 2019 it has been widely covered in the press and on social media. Only those who had visited the factory in Lancashire would have seen the full range to touch and feel, however. We felt that needed to change.

At the London Design Fair we presented all five new fireclay sinks to design professionals, journalists and the general public. Visitors to the Shaws stand were especially interested in seeing an unfired sink alongside the finished article. The comparison brings to life the skill of the master craftsmen who finely shape and finish the clay, before it is glazed – twice – and fired at an exceptionally high temperature to produce the beautiful and durable final product.

Another talking point was the ‘his and hers’ Aysgill sinks, which were snapped on dozens of mobile phones during the event. Simply placed on a vintage table, with a Silestone quartz surface in stunning Marquina, and matched with our own Ingleston brassware, it was generally agreed to be a showstopping display.

On podiums at the front of the stand were the Bathroom Butler, the Bathroom Belfast and the inset Crossdale sink. The most common reaction from visitors was ‘Oh, they’re so cute!’ This is not the reaction you might expect to a 30kg fireclay sink, but you have to see them in the flesh to appreciate their appealing proportions, perfectly judged for the bathroom.

Shaws made bathroom sinks almost from the company’s inception back in 1897. But the factory has been dedicated to kitchen sinks for over 30 years. This new collection marks a special moment for the company, as it returns to the bathroom market. The London Design Fair gave us every possible encouragement in this new endeavour. 

Our grateful thanks to Cosentino, who provided the Silestone countertop for our Aysgill display, and also to our friends at Ostone who cut and prepared it for us. 

Consentino’s range of tops can be seen here.

Ostone’s details can be found here.