Shaws does... Lush London

Luxurious 21st Century living behind 19th Century façades.


Anyone familiar with the London property market will know that luxury residences with lavish interiors are one of the city's specialties. The wealth of property from 19th century Georgian and Victorian periods give England's capital a regal grandeur.

The most famous Georgian house in London is probably 10 Downing Street, and though the familiar façade is indeed Georgian the structure is really Stuart from 1684. Although it’s more office than house, it still has a wealth of original features that remain true to the architectural aesthetic of the period. Details such as ornate cornicing and ceiling roses, wooden sash windows with beautifully boxed-in mechanisms of ropes and pulleys. The famous black front door, however, is made from bullet-proof steel. And the letterbox is only for show.

Architectural features such as staircases, doors and fireplaces are the cornerstones of traditional interior design. The finishes are always luxurious and flawless – rugs are silken, fabrics are plush and woods are rich. Sophisticated design classics are scattered throughout. Armchairs upholstered in fine damask prints and sofas in silk and suede fabrics, silk button-tufted headboards and decorative leather-clad cabinetry are Lush London signature touches. Elaborate gilded mirrors, spectacular chandeliers contribute a charmingly glamorous finish.

Many London designers prefer to use historical backdrops for more contemporary interior inspiration. This 'Transitional Style' combines the elegance and character of a period property with clean lines, modern textiles and iconic furniture from contemporary designers.

Large kitchens are a hallmark of these properties, as they were created for entertaining. Open plan layouts feature handmade wooden cabinetry. Both contemporary or traditional styles can work here. The latest contemporary kitchens are so minimal almost everything is hidden, whereas traditional styles are made fashionable with bold period colours like Forest Green or Peacock Blue.




When it comes to brassware last year’s favourite finishes of rose and yellow gold have been replaced with more industrial shades of metal. An unpolished finish on materials like brass and nickel will add a warm earthy accent to your kitchen. The clean understated luxury of a Shaws undermount sink sink is often discreetly positioned beneath a luxurious countertop like Terrazzo – a popular kitchen trend in 2018.

A popular element of this look is the use of large artworks. Dramatic, unframed canvases can sit happily alongside Georgian period oil paintings of distant relatives housed in ornate gilded frames. Displaying art has always been a sign of wealth and Lush London is all about showing off your status.

The Lush London look is less about design and more about curation. It’s about taking the very best that English craftsmanship has to offer and enhancing it with an eclectic mix of the finest materials, design and objects from around the world. After all, London is a global metropolis that has entertained to the world's well-travelled elite for centuries.

Experience the Lush London Aesthetic

If you love this luscious London look, then treat yourself to a stay at the 5 star St Pancras Renaissance Hotel. The building itself is an architectural masterpiece and is a gloriously renovated incarnation of this 1860s building. There is a perfect combination of character and modernity throughout the vast interior which features a Victorian grand staircase from 1901.

Within the hotel is The Gilbert Scott Restaurant, a restaurant under 2-Michelin-starred chef Marcus Wareing's watchful eye. But if fine dining is beyond your budget, then why not visit The Chipping Forecast in Notting Hill for London’s most luscious fish and chips, the classic dish loved by Brits everywhere.