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2021 – A Return to Craft?

2021 – A Return to Craft?

For all its faults 2020 was the year we saw a big shift towards something good, a return to craft. Influential inspiration platforms like Instagram and Pinterest have certainly seen a huge trend towards traditional craft-based content that is reminiscent of a simpler, more sustainable way of living. Craft has always been here, and artisanal makers have always been respected for sticking to their principles to produce quality products. Increasingly, hand-crafted traditional products are being craved by the mainstream consumer. As plastics are demonised due to their impact on the environment, consumers are becoming more conscious of a product’s afterlife; materials like wood, metal, and stone are all being championed over synthetic materials.

Here are three crafty trends we predict will feature heavily in 2021...


The Cottage aesthetic has been bubbling below the surface for a few years now, but 2020 really saw a major eruption. Cottage Core, is a celebration of traditional English country living. It’s a romantic and nostalgic spin on a sustainable lifestyle that is more at-one with nature. Cottage Core picks-up the heavily decorated floral baton from Laura Ashley and runs with it - in several directions. Expect country kitchens, dried flowers, floral curtains, Belfast sinks and clay tiled floors. Shaws has been a cornerstone of the country cottage aesthetic for over 100 years, so we’re happy to see its resurgence in 2021!

Image Credit: Devol Kitchens

The Power of Provenance

With everyone's freedoms restricted for most of 2020 and the uncertain impact on international trade post-Brexit, many of us have been buying closer to home. We have all increasingly opted for local over global, with many also preferring quality over quantity. As a recent reviewer wrote (on our Trustpilot page), ‘… so thrilled with my Butler sink and feel proud it was handmade in the UK’. We also believe the provenance of a product will be more important than ever going forward, as consumers look to location over cost. Our manufacturing factory in Darwen – our home in England since 1897 – has always been important to us, and we won’t be the only people talking about ‘Made in Britain’ in 2021. We think people will demand to know more about the origins of the products they purchase and how they are made.